Posts tagged "public relations"
Today Anne Marie Tiernon and her WTHR crew came up to Ball State to shoot some footage of BSU at the Games, a task that I told our team while recruiting them would take no more than an hour. Two hours of filming later, I’m in awe of the things I learned and just how much potential this project has.
Anne Marie is a force to be reckoned with. She is poised, confident and extremely knowledgeable in her trade. And though I’m not going down the news-reporting path, I found that watching her work and hearing her “tips from the real world” were immensely helpful for anyone who will ever work with the media.
After my star struck phase began to pass, I also realized what an awesome experience I’m
getting as a public relations student in this program. I just planned/organized/managed a media shoot for an NBC affiliate. I will work directly with WTHR in London to make sure our partnership is operating smoothly. Anne Marie told me I was very well-organized. WOW. I couldn’t buy this kind of portfolio work.
After my PR-nerd phase wore off, I began thinking, ‘WE ARE A BIG FREAKING DEAL!’ BSU at the Games has become a project of scope I could have never imagined. Honestly, I just wanted to go to London and see King Henry VIII’s castles. I had no idea—as I’m sure no one else could have—the outrageous media attention we would receive or connections we would make. Social media brings me new surprises every day. Like 135 retweets on a post we made about equestrian. I have never seen that many retweets in my life! Athletes taking time out of their busy day to talk to students. And not just Indiana athletes—Olympians from around the nation… the globe even!
I think all of this attention boils down to the bottom line that we are meeting our goal. We wanted to be different. We wanted to provide coverage and spawn relationships that were different. We wanted to share stories of the people, places and culture of the Games—not just the score. Athletes love us, media praises us, other students want to be us. And I believe it’s all because of this mission.
Can’t wait to see what’s in store as we cross the pond!
Kait Buck | Public Relations
I’ve been spending long days working on the BSU at the Games website (and sometimes punching my computer screen). Here’s some of the features you can look forward to.
1. Behind the Scenes: Weekly Blogs
Good job! One down because you’re reading this post. Each week on Monday/Wednesday, we’ll have a member of our team write a post to tell you what we’re up to. During our trip to London July 23-August 15, we’ll kick it up a notch and blog daily!
The reason we do what we do. Check out our stories section to see our inside perspective of the people, places and events of the London 2012 Olympic Games. Don’t like to read? It’s OK, we have graphics and photos too.
3. Multimedia Section
Again, our unique coverage. Only this time you can watch it, hear it, see it.
4. Social Media Links
5. British Dictionary
Think you know what a hole-in-the-wall is? What about a lorry or a uni? Rubbish! Check out our British Dictionary to find out. It’s spot on!
6. Photo of the Week
Our best photo featured weekly on the homepage. Tell us what you think.
7. Interactive Map
Confused about all of the event venues for London 2012? This will help.
8. Official Video
Hear from our outstanding advisers about the trip, the class and immersive learning at Ball State.
9. Our Team
Meet our FABULOUS team of journalists, designers, photographers, advisers and public-relations students.
10. London 2012 Countdown
We’re counting down the minutes until London 2012 is here! Follow it on our homepage.
Kait Buck | Public Relations Team
BSU at the Games is a group of 40 students from Ball State University who will be traveling to the London 2012 Olympic Games. Our class is comprised of students majoring in photography, graphic design, public relations, journalism, telecommunications and sport administration. Read our blog as we spend the next few months preparing for the trip. Be sure to check in daily beginning July 23 so we can give you an inside look into our college minds as we take on the city in search of great media content. As part of the public relations team, I’ve been organizing this blog, helping create media lists, producing website content and developing ideas for our social-media plan. You’ll see my tweets from time to time, and I’ll be sure to have my classmates blogging for you!
I can’t really describe how privileged I feel to be involved with such a prestigious immersive learning project. Last spring, I spent four months studying British culture while living in London. I’m excited to return to a former home and show my classmates around the city!
Double-decker buses, rides on the Underground, brilliant accents and the 2012 Olympic Games—here we come!